Inside The Shop
Snowboarding is who we are.
We take pride in our craft - putting in the work and attention to the detail to make sure you get the best ride possible.
Design
As former Pros we start by building boards we love to ride. We then define geometries and designs based on feedback from our community.
Materials
We’re obsessed with sourcing the highest quality materials. We’ve tested every combination for each board to zero in on the perfect formula for the perfect board.
Production
We built every board ourselves for thirteen years. Now we’ve added two of the best factories in the world to continue to produce the best boards on the market.
Quality
Our design team works hand in hand with our production team to put every board through a battery of quality checks to make sure they meet our standards.
Over the years we’ve challenged ourselves to create an amazing community of riders and outfit them with the best gear in the world. That challenge pushes us beyond being the best snowboard company in the world - we want to be the best snowboard community in the world.
Our mission is to inspire more participation and bring our members experiences that will last a lifetime. We work hard to make the sport we love accessible to anyone who wants to improve their skills, and provide challenges for our advanced riders that push them to achieve things they didn’t think they were capable of.
Come join our crew!
