“This will fail!” From the mouth of Jake OE. Fooj is an art project Jake envisioned in the summer of 2016 when he interned at the Signal offices in California. He quickly learned how to take his artwork and ideas from paper to final form, which has resulted in this very limited snowboard that can take a creative beating and is most comfortable in its natural habitat, the park.. Jakes style, along with an array of unique tricks he brought to the game are both seen in video parts and magazines on the regular. The Fooj focus is all about contact. Longer contact length with shorter overall running lengths creates a steep nose and tail profile that rides long and feels short.